International Podcast Day (September 30th) is more than a celebration of podcasting. It’s also a chance to grow your show, reach new listeners, and bring great guests on board. If you want to make the most of the buzz around the day, here are some practical ways to secure more guest appearances.
1. Use the Hashtag to Find Guests
International Podcast Day trends across X (Twitter), LinkedIn, and Instagram. Authors, entrepreneurs, and thought leaders join in, which makes it a good time to connect. By using hashtags like #InternationalPodcastDay and #PodcastGuest, you can:
- Spot potential guests who are already engaging with the event.
- Join in discussions and invite people onto your show.
- Share posts saying you’re open to guest collaborations.
2. Present Your Show as a Celebration Platform
Guests are more likely to agree if you tie your invite to a timely reason. Use International Podcast Day as that reason:
- Pitch your show as a place to celebrate podcasting together.
- Offer to record a themed episode, such as “Lessons Learned in Podcasting” or “Global Voices in Podcasting.”
- Highlight that this is a chance for your guest to take part in a global event and reach new audiences.
3. Run a Guest Booking Campaign
Treat International Podcast Day like a mini-launch:
- Create a one-page invite with details about your show, your audience, and your IPD plans.
- Email your dream guest list a few weeks ahead of the day, linking your pitch to the event.
- Be flexible with recording times. Even a short 15-minute interview might be enough for a busy guest to say yes.
4. Partner with Other Podcasters
Cross-promotion grows everyone’s reach on International Podcast Day. Work with other podcasters to:
- Swap guests for themed episodes.
- Run a joint livestream with multiple guest voices.
- Share each other’s guest opportunities in newsletters or social channels.
5. Use Podcast Guest Platforms
Platforms like MatchMaker.fm often see more activity around International Podcast Day. Refresh your profile, update your pitch, and reach out to guests who fit your niche.
6. Turn Listeners Into Guests
Your own audience can be a great source of guests. Celebrate International Podcast Day by:
- Inviting listeners to share their stories in a special episode.
- Running a contest where the winner gets interviewed.
- Encouraging fans to nominate themselves or others as future guests.
Final Thoughts
International Podcast Day brings extra attention to the podcasting world. By planning ahead and joining the conversation, you can book stronger guests, grow your audience, and build your show’s reputation. Your next best guest might be one hashtag away.
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