MatchMaker.fm profiles and category listings are now accessible via Google search. Whether you’ve got a guest profile or a show profile, people can now discover it as they browse the web. Better online visibility translates into more profile views, which ultimately results in more podcast connections and bookings!
If you haven’t created a profile on MatchMaker yet, check out the guides below for everything you need to know about getting set up:
Why SEO Matters in Podcasting
SEO is important in podcasting because Google is often the first place people go when they want to learn more about a podcast or research and contact a particular guest.
So when people are looking for you or your show online, they should be able to find all the relevant information quickly. All of which happens to be contained within your MatchMaker profile. It lists:
- Artwork / photo
- Your tagline
- About section
- Category listings / interests
- Links to your podcast or website
- Links to your social channels
- An easy way for people to get in touch
This means your MatchMaker profile is an ideal hub of information for those who want to reach out about your podcast or book you as a guest. And it’s now gotten a whole lot easier for them to find it.
Public Guest Profiles
When people search for your name and they should now be able to find your MatchMaker profile in the Google results pages. When they click on the link, they’ll be able to see all the relevant info.
Keep in mind that if you have a common first name shared with lots of other people, you may not find your MatchMaker profile in the first page of results. In these cases, if you add the terms “podcast” or “podcast guest” after your name, it will significantly increase the chances of Google returning your MatchMaker profile on the first page.
If you want to encourage more people to check out your profile and book you as a guest, you can also include a link to your MatchMaker profile on your website. To do this simply:
- Hit the “Share” button on your profile
- Copy the link from the share window
- Paste the link / hyperlink on a relevant page on your website, with a short call to action letting visitors know you’re available for podcast guest bookings.
Once you’re done it should look something like this:
I’m now available for podcast guest appearances! You can find all my details and get in touch to book interviews over at: https://matchmaker.fm/podcast-guest/your-name
Public Show Profiles
When people search for the name of your podcast on Google, they should now be able to find your MatchMaker podcast profile on Google. When they click the link, they'll be able to see all the relevant info and get in touch.
Again, if your podcast has a name that is shared by other shows (or any other product or service) you might not find it in the first page of results. Adding the terms “podcast” to your search query should increase the chances of your profile being returned in the first page of results.
If you want to encourage more people to check out your show’s profile and get in touch about your podcast, you can also link to it on your website. To do this simply:
- Hit the “Share” button on your show profile
- Copy the link from the share window
- Paste the link/ hyperlink on a relevant page on your website, with a short call to action letting visitors know you’re available for podcast guest bookings.
Once you’re done it should look something like this:
I’m looking for podcast guests! You can read about my show and get in touch to book guest slots over at: https://matchmaker.fm/podcast/your-podcast-name
Linking to Guests You've Interviewed
MatchMaker user Jarie Bolander took this one step further by also including a link to his guest’s profile at the bottom of his episode show notes. If you use MatchMaker to find and book guests, this is a simple and effective way to strengthen the external link profile of your show notes.
Podcast & Guest Category Listings
As well as individual profiles, MatchMaker category pages are now also accessible on Google. This means people searching for specific types of podcasts or guests can easily browse the relevant profiles listed on MatchMaker.
For example, when someone searches for “Marketing podcasts looking for guests”, they’ll be able to browse a listings page that looks like this:
And when someone searches for “Find arts podcast guests”, they’ll be able to browse a listings page that looks like this:
All of this combined helps to boost the visibility of your profile and strengthen your SEO presence within the podcast world.
Getting the Most From Your Profile
While better SEO presence certainly helps, the content of your profile still matters. It’s what determines the impression people get of your podcast or of you as a guest. And if it doesn’t make people sit up and pay attention, they won’t get in touch.
Your profile should be snappy, well-written, and full of personality. Likewise, your podcast artwork or headshot photo should help present your profile in the best possible light (pro tip: a poorly-lit bathroom selfie probably isn’t appropriate in any case).
So now that your profile can be found by new audiences online, it worth considering if there are any tweaks or improvements you could make to encourage visitors to message you. To learn more about optimising your profile, check out the guides below:
