You've just nailed an episode as a featured guest on a top-tier podcast. The energy, the insights, the camaraderie—it all came together perfectly. But as the recording wraps up, the next question on your mind should be how to get the most out of your podcast appearance.
Navigating the post-show landscape is just as vital as the on-air moments. So, how do you ensure that this podcast episode goes the distance and truly makes an impact? In this guide, we’ll offer you eleven actionable tips to ensure that your guest spot continues to resonate, reach new ears, and reaffirm your authority in your niche.
11 Tips On How to Get the Most Out of Your Podcast Appearance
To truly harness the power of your podcast appearances, there are steps you can take before, during, and after the episode airs. Let’s dive into these handy tips.
1. Build a Rapport With The Host
When being a guest on a podcast, establishing a genuine connection with the host will, first and foremost, ensure a vibrant and dynamic episode that both of you will be eager to share and promote.
But building a rapport isn't just about good conversation, it can also lead to many other benefits. You can ask the host to give your episode a shoutout, tag you on their social platforms, or even include a link when they email their fanbase. This will extend the promotion beyond the recording and can lead to continued mentions on various platforms long after the episode airs.
Moreover, this rapport isn't limited to the current show. It can be the stepping stone to other podcast appearances. A host impressed by your dynamic interaction might introduce you to fellow podcast hosts eager to engage in enlightening conversations.
🎙️Podcasting Tip: Offer an exclusive freebie for the host’s listeners. You can direct listeners to grab it from your website or give a download link to the host. This gesture doesn't just benefit their listeners; it's also a tactic on how to promote a podcast, subtly pushing your site and show with embedded links and mentions.
2. Create Visual Content, Clips, and Highlights
Diversifying content is key, especially when promoting your podcast appearance. Whether it's audio or video, captivating visuals can drive more traffic and attention.
Consider crafting audiograms, brief video snippets, or attention-grabbing quote pictures from the episode. The aim is to tease, not reveal—offer just enough to make potential listeners click and listen to the full episode.
There are so many tools out there that can help you create visuals, even if you aren’t that creative. For example, Canva, Descript, and Veed.io can help you with your design, audio, and video editing needs. You can also use advanced AI tools like OpusClip if your guest spot is on video. This platform repurposes long video clips into several shorter clips, perfect for social media.
🎙️Podcasting Tip: A comprehensive podcast hosting platform is vital when strategizing how to promote podcast episodes. Podcast.co hosts your content and has several cool marketing features, like creating video soundbites, transcripts, personalized podcast webpages, and more.
3. Promote Through All Your Social Media Channels
Whether LinkedIn, X (formally known as Twitter), or Facebook, each channel offers a unique audience eager for content, and you should utilize every social media platform at your disposal. But there's a catch.
Avoid the trap of one-size-fits-all. Each social media platform possesses its own distinct style and audience behaviors. Instead of recycling the same message or visual across all platforms, take a moment to tailor your promotional content to each specific channel. This strategy requires more time, but it effectively ensures your podcast appearance resonates with each platform's audience.
4. Tag the Podcast and Utilize Its Hashtags
When promoting your podcast episode, strategically using hashtags and tagging is critical. It's not about sheer volume but relevance. Prioritize the podcast's specific hashtags and always tag the podcast or the podcast host(s). This boosts visibility and encourages the podcast host and others to engage with (and possibly share) your post.
🎙Podcasting Tip: On Instagram, use the collaborator feature to share a post between your account and the podcast's. This makes the post visible on both feeds. Before using this feature, make sure to get the host's permission.
5. Transcribe the Episode for a Blog Post or Article
Taking the time to transcribe your podcast episode into a written format can work wonders for discoverability. When you convert that audio content into a blog post, show notes, or an article, you significantly boost its SEO potential.
This means that individuals searching for related content could stumble upon your episode organically through search engines. By doing this, you are reaching a wider audience and ensuring the content remains relevant and accessible for much longer.
🎙️Podcasting Tip: Remember to interlink this transcript with relevant content on your site. This improves site navigation, encourages prolonged site visits, and strengthens SEO.
6. Send Out An Email To Your Subscribers
If you aren't gathering emails yet, you're missing out on a personal touchpoint with your audience. Email isn’t outdated. In fact, it's a powerful connection tool.
An engaging email or a sequence of them can update your listeners and fans about the episode, highlight critical takeaways, and spark further conversations. Remember, these emails can serve a dual purpose. Not only are you sharing content and promoting your podcast appearance, but you're also inviting dialogue.
When subscribers respond with questions or feedback, you can address their queries directly via email or turn them into engaging content for your social media platforms or your next podcast appearance. This interaction loop strengthens your bond with the audience and provides fresh, audience-sourced content ideas or feedback.
7. Add the Episode to Your Email Signature
Most of us overlook a simple promotional tool: the email signature. Think about the number of emails you send daily. Each one is an opportunity to promote your podcast appearance subtly.
Adding a CTA and a link to the episode in your signature makes every correspondence a nudge for someone to tune in without being overly pushy. It's an innovative, effortless way to increase your episode's reach.
8. Coordinate Joint Promotions with the Host/Production Team
Start by reaching out to the host or the production team. It not only strengthens your rapport but demonstrates your proactive attitude. Many podcasts already have promotional materials like audiograms or visual snippets—ask to share these on your channels.
But don't stop there. Consider proposing innovative promotional ideas. How about teaming up for a giveaway or a special event? By merging resources and creativity, you and the host can generate more buzz and excitement around the episode, ensuring it grabs the attention it deserves.
9. Engage with Listeners Post-Release
Engaging with listeners post-release of your podcast interview is essential to build a solid community around your content. When your episode goes live, dive into the comments section of the hosting platform, social media posts, or any shared links. Responding to feedback, answering questions, and acknowledging fans go a long way in fostering loyalty.
Listeners love a responsive podcast guest. The more you interact, the more they feel connected to you and your content. Plus, engaging can be a subtle method of promoting your podcast or business, especially if you weave in mentions of your content or direct them to resources on your website.
10. Use the Episode as a Reference in Other Media Appearances
Capitalizing on one podcast episode can have ripple effects across various media channels. Every time you make a guest appearance on another platform—a webinar, podcast, or television interview—it's a prime opportunity to reference and promote your past episodes.
By mentioning that you've been a podcast guest on other notable shows, you build credibility and drive curious listeners back to that content.
11. Continuously Re-promote the Episode
Last but not least, never stop promoting your episode. Podcast episodes, especially those with evergreen content, shouldn't be limited to a one-time promotion.
By sharing the episode every few weeks, you’ll keep it in rotation, potentially catching the eyes of new followers and potential listeners. Think of it like playing your favorite song on repeat—if it's good, it never gets old.
Final Thoughts: How to Get The Most Out Of Your Podcast Appearance
To maximize the impact of your podcast appearance, groundwork must be done even before you sit down to record the episode. Firstly, knowing how to prepare for a podcast is fundamental. From understanding the host's style to having clear talking points, preparation can make all the difference.
Whether you're a seasoned podcast guest or it's your first interview, mastering how to be a good podcast interviewer can further elevate the conversation. And when the episode wraps up, the question of how to market your podcast episode and promote it shouldn't be an afterthought. It should be a well-planned strategy ensuring your voice, insights, and stories reach as many eager ears as possible.
Each podcast opportunity is a new door to engage, inspire, and grow your audience. Make sure you're not just walking through it but making an entrance that people will remember.
