The following article is written by Elinor Moshe & edited by our Content Team.
In an era where stories travel faster than ever and voices resonate across the globe, the podcast industry has emerged as a powerful platform for connection, learning, and influence. As a medium, podcasting bridges the gap between personal conversation and public discourse, creating a unique space where ideas flourish and communities gather. But what does it take to navigate this dynamic landscape from both sides of the microphone?
Being a podcast host and guest offers a profound duality - two roles, each with their own set of challenges, insights, and rewards. As a host, you become the curator of conversations. You become a guide who weaves diverse narratives into a cohesive tapestry that captivates and informs your audience. And as a guest, you step into the spotlight to share your story, expertise, and passion. You bring fresh perspectives to new audiences, enriching the dialogue with your unique voice.
I’ve been actively podcasting on both ends for four years now. Doing so has opened up conversations that wouldn’t have been possible had I solely relied on my professional experience to get me in the room. I’m fascinated by podcasting and how it requires me (and the person I’m speaking to) to be fully present in the moment. Because how rare is it nowadays to get concentrated attention and intention from someone?
In this blog, I’ll explore what it takes to be both a podcast guest and host, the skills required to excel, and the transformative impact this dual experience can have on your personal and professional journey. Whether you’re a seasoned podcaster or just dipping your toes into the world of digital storytelling, understanding the interplay between hosting and guesting can unlock new dimensions of growth, connection, and influence.
First, let’s start with being a guest…
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Elinor Moshe on Being a Podcast Guest on MatchMaker.fm
Being a good podcast guest is both an art and a science. It requires preparation, authenticity, and a genuine desire to connect with and provide value to the audience at hand. By understanding the podcast’s goals, preparing thoroughly, engaging authentically, and continuously striving to improve, you can make each recording a success and leave a lasting impact on listeners. Remember, each podcast is an opportunity to share your unique voice and contribute to meaningful conversations that resonate far beyond the microphone.
MatchMaker.fm has been imperative in my ability to get booked on value-aligned shows, and I put time aside each week to apply for shows. I only reach out to 10 shows a week, and tend to focus on being a podcast guest during my launch campaigns or when I’m in a quiet period.
During my outreach, I work to align my message with that of the show, and focus on the value I can deliver to their audience (this is what hosts are most interested in). As a host myself, I disregard generic pitches with careless mistakes (I’ve received some where the guest hasn’t even got my name right). Remember: personalisation is key.
How to Prepare for a Podcast Appearance w/ Elinor Moshe
Once I’ve been booked as a podcast guest, I’ll spend time preparing for the appearance. Below are the steps I’ll take in advance of the recording day.
1. Understand the Podcast’s Audience
Before jumping into the recording session, it's crucial to understand who you're speaking to. Tailoring your message to resonate with the listeners will make your appearance more impactful and memorable. When I’m clear on that, I’ll consider which parts of my personal story are most relevant before redefining the key takeaways to make it sharp and distinct.
I’ll also look at previous episodes of the podcast and think of ways to differentiate myself from previous guests. This means the audience can connect to what I’m saying in a way they may have not heard before.
2. Prepare Discussion Points
I don’t go into a podcast appearance with a script in hand, but I always make sure I’m prepared. Bear in mind that stories are powerful tools for connection and engagement, too. So reflect on your personal and professional experiences that relate to the podcast’s theme. Sharing anecdotes that illustrate your points, and providing a narrative that listeners can connect with on an emotional level will create magnetic listening.
3. Get to Know the Host Beforehand
A successful podcast episode is often the result of a dynamic and engaging conversation between the host and the guest. So as the guest, it’s important you’re somewhat familiar with the host’s hosting style beforehand. Pay attention to their cues, ask questions, and work to create a dialogue rather than a monologue. This positive interaction will make the episode more enjoyable for listeners.
4. Double the Tone & Volume
I’ve learnt from my podcast guesting experience that computers automatically remove half of the energy in the room, meaning you’ll have to work a bit harder to maintain the tone of an in-person conversation. Therefore, it’s not just about sharing from a place of heart, but doubling the energy and tonality. This ensures you’re creating a prime listening experience for the audience.
5. Be Mindful of Time
Podcasts often have a set duration, so it's important to be concise and stay within the allotted time. Practice delivering your key points succinctly and be mindful not to ramble. This discipline ensures you cover all your important points without overstaying your welcome.
6. Promote Your Appearance
Once the podcast episode is live, take an active role in promoting it. Share it across your social media channels, newsletter, and website, and engage with listeners by responding to comments and questions. This not only extends the reach of the episode but also shows appreciation to the platform and its audience. As a host, this is one of the key representatives of whether the guest really lives by what they have shared.
Elinor Moshe on Being a Podcast Host on MatchMaker.fm
I’m now in my fifth year of being a podcast host. And one of the main things I’ve learned during this time is that creating an immersive, smooth, and integrated experience for guests is key to attracting high-calibre talent and maintaining a strong pipeline of continuity in the show.
How to Prepare for Podcast Guests w/ Elinor Moshe
Once I’ve booked a podcast guest to appear on my show, I’ll always put time aside to prepare for it. Below are the steps I’ll take in advance of the recording day.
1. Prepare Questions
One of the key functions of being a podcast host is preparing questions. And the more personalised the questions, the greater the guest experience. It shows when a host has taken the time to research the guest and ensure that they’re not about to record a generic interview. It also allows for more depth to be achieved. I’ve only ever gotten great feedback from guests that the questions provided are the most considerate they’ve encountered.
2. Set Up & Ensure Equipment Is Working
Another thing I do as a podcast host is make sure my equipment is set up in advance and working as it should be. I also make sure I’m seated and present prior to the interview, and have everything I need before we hit the record button (i.e. water, prepared questions, etc).
3. Get to Know Your Guest Beforehand
Next, I’ll take a few minutes to connect with the guest before getting into the interview. This allows me to gauge the kind of energy they’re about to bring, meaning I can ascertain the flow and tone of the episode. Some guests are more stoic and serious, others more light-hearted and fun.
There are those guests which you’re able to form strong bonds with, and that is one of the most unique opportunities that podcasting presents. When it goes well, it can lead to a myriad of opportunities.
If you’d like to book Elinor as a podcast guest, you can connect with her on MatchMaker.fm.
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