Amplify Your Brand

Straight-talking advice for shows and guests from the MatchMaker.fm team.

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Marketing & Growth

Forget Downloads: Why Share of Voice is the Most Important Metric in 2026

Forget chasing mass audiences. Discover why building a highly engaged micro-community and dominating your niche's Share of Voice is the best podcast strategy for 2026.

By Aimee Butler

• 39 minutes ago

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Help Guides

The Multi-Channel Podcast Engine: Syncing MatchMaker.fm with Your 2026 Content Calendar

Discover how to turn your podcast into a multi-channel content engine with smarter podcast content repurposing, video, and automated workflows.

By Aimee Butler

• 13 days ago

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Help Guides

Profile Psychology: How to Optimise Your Profile & Get Booked as a Guest

Struggling to get booked as a guest on podcasts? Learn why a video introduction could make the difference, how to optimise your profile, and how to use MatchMaker.fm features to start collaborating.

By Aimee Butler

• a month ago

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Help Guides

How to Use Podcast Guesting to Win AI Overviews in 2026

Learn how podcast guesting for AEO helps you dominate AI Overviews in 2026 by building human authority and semantic keyword alignment.

By Camila Leme Nelson

• a month ago

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Marketing & Growth

Case Study: How I Failed the '30 Interviews in 30 Days' Challenge (And Why the System Still Wins in 2026)

How James Mulvany booked 46 podcasts in 30 days. Learn the scalable Guest Academy system for rapid brand growth and massive reach.

By James Mulvany

• 2 months ago

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Shows & Guests

The No-Nerve Framework: Podcast Guesting as an Introvert

You don't need to be a loud extrovert to master podcast guesting. Discover how introverts can use deep thinking, active listening, and composure to make their guest appearances authentic and impactful.

By Aimee Butler

• 2 months ago